Dec 6, 2022
Grab a (non-alcoholic) beer and join host, Ari Santiago, as he talks to Jamie Lissette, COO, on this great episode all about Athletic Brewing Co and how they are changing the perception of non-alcoholic beer one can at a time.
Learn how they are creating a new market, getting "cans in hands" and rising to the top as Inc 5000's 26th Fastest Growing Company in the US in 2022.
Discover their secrets to a tiny, 2-3% employee churn rate, and find out more about their $50M investment from Keurig Dr Pepper.
Jamie's Favorite Business Book: Reminiscences of a Stock Operator, Edwin Lefèvre
Jamie Lissette, Athletic Brewing Co.
Company Website: https://athleticbrewing.com/
Company YouTube: https://www.youtube.com/@AthleticBrewing
Company Facebook: https://www.facebook.com/AthleticBrewing/
Company Instagram: https://www.instagram.com/athleticbrewing/
Company Twitter: https://twitter.com/AthleticBrewing
Jamie's LinkedIn: https://www.linkedin.com/in/jlissette/
Ari Santiago, CEO, CompassMSP
Company Website: https://compassmsp.com/
Company Facebook: https://www.facebook.com/MadeinAmericaPodcast
Company LinkedIn: https://www.linkedin.com/company/made-in-america-podcast-with-ari
Company YouTube: https://youtube.com/c/MadeinAmericaPodcastwithAri
Ari's LinkedIn: https://www.linkedin.com/in/asantiago104/
Podcast produced by Miceli Productions: https://miceliproductions.com/
Ari and Jamie discuss:
DTC Direct to consumer strategy
GTM Go to market strategy
Brewer of the Year award