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Each week, Ari Santiago interviews a thriving CT manufacturing leader to share the positive messages around the industry with two goals:

1) To share best practices amongst manufacturing business leaders to help each other to grow and succeed

2) To spread the word throughout the state that manufacturing is a growing part of our economy and offers exciting opportunities for incredible, well-paying careers 


Ari Santiago is the President, CEO and Founder of IT Direct, a Technology Managed Service Provider in Hartford, CT. He has a passion for the manufacturing industry and the incredible impact it is making on our local economy. IT Direct focuses on providing its manufacturing clients the technology, support, and strategic guidance they need to not only meet their business goals but to drive future success. 


This podcast is brought to you by IT Direct -

Produced by Miceli Productions -

Jul 7, 2020

David Rothberg, Chairman and CEO of Laticrete International, is full of great stories from his family business. From its beginning days in the 1950s in his parents' basement to working with the next generation, ensuring it stays as an "evergreen" company, David clearly enjoys the company history and is excited about its future.

Ari and David discuss many parts of the business in this fun episode. David talks about changes to the company structure throughout the years, the Rothberg management style, and how Covid-19 has affected the business. They also touch on company culture and the importance of maintaining those close customer relationships.

Stay on to the end to find out on which 5 continents David has traveled to the highest peak!

David Rothberg, CEO and Chairman, Laticrete International
Laticrete Website:
Laticrete LinkedIn:
Laticrete YouTube:
Laticrete Facebook:
Laticrete Twitter handle: laticrete
Laticrete instagram handle: laticrete
David Rothberg's LinkedIn:

Ari Santiago, President/CEO/Founder, IT Direct
Company Website:
Company Facebook:
Company LinkedIn:
Company YouTube:
Ari's LinkedIn:

Podcast produced by Miceli Productions: