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Each week, Ari Santiago interviews a thriving CT manufacturing leader to share the positive messages around the industry with two goals:

1) To share best practices amongst manufacturing business leaders to help each other to grow and succeed

2) To spread the word throughout the state that manufacturing is a growing part of our economy and offers exciting opportunities for incredible, well-paying careers 


Ari Santiago is the President, CEO and Founder of IT Direct, a Technology Managed Service Provider in Hartford, CT. He has a passion for the manufacturing industry and the incredible impact it is making on our local economy. IT Direct focuses on providing its manufacturing clients the technology, support, and strategic guidance they need to not only meet their business goals but to drive future success. 


This podcast is brought to you by IT Direct -

Produced by Miceli Productions -

Dec 15, 2020

In this episode, Doug Folsom, CEO of Whitcraft, speaks with Ari about his passion for manufacturing, how to treat the people around you, and how to build company culture after an acquisition.

Doug focuses in on the concept of Kaizen; how it removes waste, brings value to an organization, and leads to employment growth. Doug and Ari also talk about CT's incredible talent pipeline and the importance of getting younger generations and more women into the manufacturing industry!

Throughout his manufacturing career, Doug has been a big proponent of servant leadership. He believes manufacturers should focus on creating future leaders and treating others with respect!

Books discussed in this podcast:
The Lean Turnaround: How Business Leaders Use Lean Principles to Create Value and Transform Their Company by Art Bryne and James P. Womack

Doug Folsom, CEO, Whitcraft
Whitcraft's Website:
Whitcraft's LinkedIn:
Whitcraft's Facebook:
Doug's LinkedIn:

Ari Santiago, President/CEO/Founder, IT Direct
Company Website:
Company Facebook:
Company LinkedIn:
Company YouTube:
Ari's LinkedIn:

Podcast produced by Miceli Productions: