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This podcast is a great resource for manufacturing leaders in CT and Western Mass to learn from each other. Each week Ari Santiago interviews a thriving local manufacturing leader and discovers the secrets to their success.  

Learn great tips and best practices as these leaders tell their personal and business stories. Discover the strategies they have used to start, develop, and grow their business - leadership, sales, marketing, investments, spin-offs/mergers, culture and so much more!  


Ari Santiago is the President, CEO and Founder of IT Direct, a Technology Managed Service Provider in Hartford, CT. He has a passion for the manufacturing industry and the incredible impact it is making on our local economy. IT Direct focuses on providing its manufacturing clients the technology, support, and strategic guidance they need to not only meet their business goals but to drive future success. 


This podcast is brought to you by IT Direct -

Produced by Miceli Productions - 


May 26, 2020

As we begin to return to some (ab)normalcy after Covid-19 entered our lives, the Made in America podcast will be sprinkling in some of the episodes recorded just before the pandemic hit. (We'll still be releasing Covid-19 related episodes too.)

This episode was released right when the craziness began - Dean Cocarro, VP of Operations at Zendex Tool. This was such a terrific episode, we'd hate to have it lost in the shuffle.

Dean talks to Ari about the customer service, marketing, technology, and continuous improvement that goes into their awesome product line. He also talks about how he got into the business in the first place - a great story.

Zendex Tool produces some really great car jacks for professional and home use. Check them out!

Books discussed on the podcast:
Think and Grow Rich - Napoleon Hill
Toyota Way - Jeffrey K Liker

Dean Coccaro, VP of Operations, Zendex Tool
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Ari Santiago, President/CEO/Founder, IT Direct
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Podcast produced by Miceli Productions: