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This podcast is a great resource for manufacturing leaders in CT and Western Mass to learn from each other. Each week Ari Santiago interviews a thriving local manufacturing leader and discovers the secrets to their success.  

Learn great tips and best practices as these leaders tell their personal and business stories. Discover the strategies they have used to start, develop, and grow their business - leadership, sales, marketing, investments, spin-offs/mergers, culture and so much more!  


Ari Santiago is the President, CEO and Founder of IT Direct, a Technology Managed Service Provider in Hartford, CT. He has a passion for the manufacturing industry and the incredible impact it is making on our local economy. IT Direct focuses on providing its manufacturing clients the technology, support, and strategic guidance they need to not only meet their business goals but to drive future success. 


This podcast is brought to you by IT Direct -

Produced by Miceli Productions - 


Jan 14, 2020

Ulbrich Stainless Steels and Special Metals has come a long way from its roots as a scrap metal company, through WWII making mess kit knives, through the 50s manufacturing cutlery for diners, and now creating over 160 metal alloys used in everything from basic consumer goods to cars to hi-tech medical equipment.


In this episode of the Made in America podcast, Ari talks to Chris Ulbrich, CEO of Ulbrich about how creating a culture of change has enabled their success for the last 96 years and well into the future. Chris talks about how they treat their employees, how they find new business and the challenges of building a family business.


Additionally, Chris touches on the concept of Conscious Capitalism, community engagement and the benefit of learning from others.


This is a great episode with the long-standing leader of a truly successful CT company.


Chris Ulbrich, CEO, Ulbrich Stainless Steels and Special Metals

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Ari Santiago, President/CEO/Founder, IT Direct

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Book discussed in this episode:

Team of Rivals, Doris Kearns Goodwin


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